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Centralized Product Information Management Boosts Data Accuracy by 90% for SME E-commerce Retailer
We implemented a cloud-based PIM & MDM that reduced errors by 90% for an e-commerce retailer & streamlined product data across Shopify, marketplaces, and ERP for faster onboarding and better customer experience.
Industry
Retail & Ecommerce
Country
India
Project Duration
13 Months
Development Method
Agile
Team Size
5 Experts
Client Overview
The client is a growing SME e-commerce retailer selling via Shopify, Amazon, and eBay faced challenges managing a large product catalog & maintain accurate product data across platforms. Manual data entry and disconnected systems, including their ERP, caused frequent inconsistencies in descriptions, pricing, specs, and images.
These issues hurt customer experience, increased returns, and delayed product onboarding. Recognizing these problems, Webelight Solutions recommended a centralized Product Information Management (PIM) and Master Data Management (MDM) solution to streamline data management and boost operational efficiency.
Project Challenges
Critical Challenges in Managing Product Data
for Multi-Channel E-commerce
The client faced fragmented product data, manual errors, and inconsistent taxonomy across Shopify, marketplaces, and ERP systems. These issues slowed product launches, highlighting the need for a centralized PIM solution.
Inconsistent Product Data Across Channels
The client struggled to maintain consistent product information across their Shopify store, Amazon, eBay, and enterprise systems, leading to mismatched product descriptions, pricing and specifications.
Manual Data Entry Errors
Reliance on manual data entry caused frequent inaccuracies and outdated product information, increasing the risk of data discrepancies and poor customer experience.
Lack of Standardized Product Taxonomy
Without a unified approach to categorizing product data, the client faced challenges with consistent product categories and digital assets like images and documents.
Poor Marketplace Compliance
Inconsistent and incomplete product data made it difficult to meet marketplace requirements, complicating submissions and onboarding to channels like Amazon and eBay.
Inefficient Product Onboarding Process
The absence of streamlined workflows slowed down introduction of new products, adding long time-to-market and affecting sales growth.
Limited Data Governance & Quality Controls
The client lacked rules and approval workflows to validate product data completeness and accuracy, resulting in errors being published across multiple sales channels.
Our Client's Project Solution
Deployed Cloud-Based PIM & MDM Solution
To Centralise Product Data Management
We deployed a cloud-based PIM & MDM platform to centralize product data across Shopify, ERP & marketplaces. Standardized taxonomy, automated syndication, & seamless synchronization ensured consistent & accurate product information.
01
Implementation Of Cloud-Based PIM/MDM Platform
Deployed a modern Product Information Management (PIM) and Master Data Management (MDM) solution hosted on the cloud to centralize and unify product data management.
02
Standardized Product Data Model And Taxonomy
Collaborated with the client to develop a comprehensive and standardized product data model, ensuring all essential attributes, specifications, and digital assets like images and documents.
03
Data Migration And Cleansing
Migrated existing product data from spreadsheets and ERP systems into the centralized PIM, performing data cleansing to remove inaccuracies and inconsistencies for high-quality product information.
04
Automated Product Data Enrichment Workflows
Built active workflows to enrich product data with marketing copy, technical specifications, and updated digital assets, improving product content quality at channels.
05
Integration With Shopify, ERP And Marketplaces
Built connectors to seamlessly sync data between the PIM platform, internal ERP system, and partner marketplaces such as Amazon and eBay to enable real-time, automated product data syndication.
06
Data Quality Rules And Governance
Implemented validation rules and content approval workflows to ensure data completeness and accuracy before product information is published, maintaining consistent marketplace compliance.
Centralized Product Information Management Today
Automate product data enrichment
Integrate with Shopify, Amazon, eBay, and ERP
Ensure data accuracy with validations
Speed up time-to-market for product onboarding
Our Client Project Success
Driving 90% Data Accuracy & 50% Faster Product Launches
Boosting E-commerce Growth
Our cloud-based PIM & MDM solution streamlined product data management, improved data quality, and accelerated time-to-market. This led to smoother marketplace compliance across multiple sales channels.
90% Reduction In Product Data Errors
Centralized product information with our cloud-based PIM drastically improved data accuracy across Shopify, Amazon, eBay, and ERP systems, minimizing errors and inconsistencies.
50% Faster Product Onboarding
Streamlined workflows and automated data enrichment cut the time to market for new products in half, accelerating the client's ability to launch and sell across multiple channels.
30% Increase In Online Conversion Rates
Consistent and enriched product data enhanced customer experience, resulting in higher engagement and significant uplift in e-commerce sales performance.
100% Simplified Marketplace Compliance
Automated data validation and governance ensured full adherence to marketplace standards, reducing the risk of listing errors and penalties on partner platforms.
90% Improved Operational Efficiency
Integration of PIM with ERP and Shopify centralized product management, reducing manual workload and enabling the client's team to focus on strategic growth.
40% Reduction In Product Returns
Accurate and detailed product information helped customers make informed purchases, significantly decreasing return rates and enhancing overall satisfaction.
PIM & MDM Features
Powerful Features Of Webelight Solutions
Cloud-Based PIM & MDM Platform
Webelight Solutions' cloud-based Product Information Management (PIM) platform offers a comprehensive suite of features designed to centralize, enrich, and syndicate product data efficiently.
Centralized Product Data Hub
Unify product information from ERP, spreadsheets, and other sources into a single, consistent repository.
Standardized Product Taxonomy
Define and manage a comprehensive product data model and category taxonomy to ensure uniformity across all channels.
Automated Data Enrichment
Enhance product listings with marketing copy, technical specifications, images, and documents through streamlined workflows.
Seamless Multi-Channel Integration
Connect to channels with custom e-commerce platforms like Shopify and marketplaces such as Amazon and eBay for automated product data syndication.
Advanced Data Quality Controls
Enforce validation rules and approval workflows to maintain data accuracy and completeness before publishing.
Scalable Cloud Architecture
Leverage a flexible and scalable platform that grows with your business needs and supports high-volume product catalogs.
Real-Time Data Synchronization
Ensure instant updates and consistency of product information across all integrated sales channels.
User Roles And Governance
Assign roles and permissions to streamline product content management and maintain data governance standards.
Target Industries
Top Industry Use Cases For
PIM & MDM Solutions
PIM/ MDM solutions have become essential across multiple industries like retail, e-commerce, manufacturing, distribution, etc helping businesses accelerate product onboarding.
E-Commerce And Retail
Manage extensive product catalogs, synchronize data across Shopify, Amazon, eBay, and other marketplaces, and improve conversion rates with accurate and enriched product information.
Manufacturing
Centralize technical specifications, certifications, and compliance data to streamline product lifecycle management and support regulatory requirements.
Wholesale And Distribution
Consolidate product data from multiple suppliers, ensuring consistency and accuracy in pricing, inventory, and descriptions across B2B sales channels.
Consumer Electronics
Manage complex product variants, detailed specifications, and multimedia assets to deliver compelling, accurate listings that reduce returns and support customer decision-making.
Fashion And Apparel
Organize product attributes like size, color, and material, streamline product launches, and maintain brand consistency across multiple sales platforms.
Healthcare And Pharmaceuticals
Ensure precise management of regulatory data, ingredients, and usage instructions to meet strict compliance and enhance patient safety.
Why Choose Us
Why Choose Webelight Solutions
As Your Ideal PIM / MDM Partner?
Expertise In Cloud-Based PIM And MDM Solutions
Proven experience delivering scalable and customizable Product Information Management (PIM) and Master Data Management (MDM) platforms tailored for e-commerce businesses.
Seamless Multi-Channel Integration
Expertise integrating PIM with popular e-commerce platforms like Shopify and major marketplaces such as Amazon and eBay, ensuring consistent product data syndication.
Focus On Data Accuracy And Quality
Robust data validation and governance processes that reduce product data errors by up to 90%, enhancing customer trust and satisfaction.
Accelerated Product Onboarding
Streamlined workflows and automation cut time-to-market for new products by 50%, helping businesses respond faster to market demands.
Scalable And Flexible Architecture
Cloud-based solutions that grow with your business, supporting large product catalogs and complex data models.
Dedicated Support And Collaboration
A client-centric approach with ongoing support, training, and collaboration to ensure successful implementation and continuous improvement.
FAQs
Common Questions
We've compiled a list of frequently asked questions with clear and concise answers.
PIM & MDM Platform Solution Today!
Boost your e-commerce performance with centralized product data management. Connect with our experts to accelerate sales across Shopify, Amazon, and more.
Our Work
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10+
Years of Experience
25+
Countries Served
110+
Tech Specialists
4.9/5
Star Ratings on Clutch
500+
Successful Digital Products
15+
Industries Served
